Back to Help Center
    CRM & Lead Management

    The Goldmine in Your Backyard: Database Reactivation

    How to squeeze thousands of dollars out of your old, dead leads with a single text message.

    Wake Up Your Dead Leads

    Most HVAC owners spend all their money trying to acquire new customers, completely ignoring the goldmine they already own: their past customers and old, unsold leads.

    The '9-Word Email' Strategy

    Want a quick cash injection this week? Use the CRM's bulk messaging feature to send a simple, conversational text or email to everyone you haven't spoken to in 6 months.

    "Hi {{contact.first_name}}, are you still looking to get your AC tuned up before the summer heat hits? - [Your Name]"

    How to Execute:

    1. Go to your Contacts tab.
    2. Select all your past customers.
    3. Click the 'Send SMS' icon.
    4. Type your short, punchy message.
    5. Turn on 'Drip Mode' (to avoid overwhelming your staff with replies) and hit send.

    Watch your inbox light up with people saying, 'Actually yes, I've been meaning to call you!' It's free money.

    Was this article helpful?