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Summit Heating & AirFrom Word-of-Mouth to a Predictable Lead Machine
Summit relied entirely on referrals. We installed a missed-call text-back system and a targeted local ad campaign that brought in consistent, high-ticket install jobs.
Missed Call Text-Back
Paid Ads

+22/moNew Installs
85%Missed Calls Saved
6.5xROI
The Challenge
Summit Heating & Air was struggling with unpredictable revenue because they relied 100% on referrals. They were missing calls while on the job, losing warm leads to competitors who answered faster.
Our Solution
We deployed a dedicated paid ads funnel targeting high-intent keywords like 'emergency AC repair'. We paired this with our Missed Call Text-Back automation so every missed call instantly received a text.
Deliverables
- Paid Ads Management
- High-Converting Landing Page
- Missed Call Text-Back
- Lead Tracking Dashboard
Tech Stack
Google Ads
Chrooniq Automations
Twilio
React Landing Pages
The Results
"The text-back system saved 85% of missed calls from calling another company. The ad campaign delivered a 6.5x ROI, adding 22 new high-ticket installations per month predictably."